What is Brand Integration?

Brand Integration describes the practice of open collaboration between producers and brand agents to script brands into shows. Brand Integration operates on a paid model, wherein the brand getting exposure compensates the entertainment company for the production efforts required to integrate the brand into the show.

Brand Management

• What is a Brand? CLICK HERE

• What is Brand Identity? CLICK HERE

• What is Brand Integration? CLICK HERE

• What is Branded Entertainment? CLICK HERE

• What is Product Placement? CLICK HERE