What is Product Placement?

Product Placement was the term coined originally to describe the whole area of associating brands with entertainment before the paid model of placement became so prevalent. When used specifically nowadays, the term ‘product placement’ usually connotes placements which are not paid for and wherein the brand therefore has less control and certainty over the nature and context of how its placement will be shown. This is not always the case and every relationships depends on the agreed relationship between each party.

Brand Management